A single fern frond from a vintage botanical print, standing against a wash of sage green and yellow

Gather

Brand

Client

This project was originally developed as a rebrand pitch for a foraging and dining experience set in the woodland, which wasn’t taken forward. This case study shows the creative direction I explored, reimagined here with a new name.

‘Gather’ captures everything the experience offers: gathering forage, gathering ingredients on a plate, gathering around a table.

From the moment guests arrive, the sensory experience unfolds. The scent of pine in the air, earthy textures underfoot, wild ingredients waiting to be discovered, smoke drifting from the firepit, shared food and conversation beneath the trees.

A sage green poster of pressed botanical prints, leaves and a fern around the edges and a
bird perched at the foot, reading ‘Among the trees we gather’ above the Gather logomark

The Gather logomark, a large yellow G, over a photograph of a cook plating up outdoors

With Wild Abundance

The brand concept With Wild Abundance is a play on ‘with wild abandon’. This reflects the experience's invitation for curiosity and connection, immersed in the abundance of the woodland's forage.

This direction comes to life through a balance of earthy depth and unexpected accents, drawing guests into the story before they’ve stepped foot in the woodland.

Deep pine green with ‘Where the wild sets the table’ set large in pale sage, a fern reaching
in from the top right, mushrooms growing up from the foot and a butterfly at the left

A wild invitation: a photograph of a cook plating venison outdoors, framed in cream against
a green and yellow wash, with GATHER set vertically down the left

Forest Pine
Wood Sorrel
Field Mushroom
Crab Apple
Canopy Light
Wild Fennel

Field Journal

The colour palette is inspired by a morning spent foraging within the setting’s ever-changing colour and light. Deep pine green and soft, earthy tones come from the surrounding woodland. The gradient reflects sunlight through leaves, and bright yellows are a spark of discovery in the wild.

The surrounding identity builds on the sensory story. Illustrations are layered like foliage, tactile and immersive, collaged from vintage botanical prints. Subtly playful animation brings these to life on digital applications. The type system borrows from specimen-style annotations. Together, they become a modern field journal, and an invitation to gather among the trees.

A Gather tasting menu and a pale green card reading Among the Trees we gather, laid on a wooden slice on a green table beside a pressed leaf, a vintage fork and a knife. The menu lists six courses from Shore to Field, each with a botanical illustration

A green canvas tote bag lying on grass, collaged with mushrooms, a butterfly and a fern, with the Gather mark in yellow and the words Forage. Gather. Feast.