Ash picking flowers in the garden, framed in a clover shape

The Nagundo Tree

Brand

Print

Client

The Nagundo Tree is a floral design studio founded by Ash, who grows, designs, and repurposes flowers into joyful creations spanning artful installations, delicate wreaths, and hand-dyed linens.

Ash came to me with a bold vision, inspired by the 70s, her family's carnival and flower-selling heritage, and a name from her childhood stories. The studio itself is a celebration of creativity and the changing seasons of Mother Earth. She wanted an identity that could hold all of this: colourful and retro, but fresh and authentic too.

The Nagundo Tree logotype, a retro serif in cream on burnt orange
Ash cutting cosmos in the garden, inside a border of repeated Inspired by Nature lettering

Wild Roots

The design direction, Wild Roots, brings together the flower-power of the 70s with colourful carnival posters and traveller-style wagons, pulled from her family history of flower selling and life on the road.

At the heart of the identity sits a logo mark inspired by a clover-shaped necklace engraved with ‘Bring Luck’, inherited from her grandad.

The result takes from the 70s and the carnival without being a pastiche of either. It's a brand that feels nostalgic and new at once, and reflects the way Ash works. Every flower earns a second life, from seed to story.

The Bring Luck submark, a clover shape lettered in blue on cream
Layered sheets of tissue paper printed with a repeating retro flower
Peace, Love & Flowers set in cream on burnt orange, the last word in a flowing script
Inspired by nature with Mother Earth as our guide, laid over a close-up of marigolds and crab apples
  • Lily
  • Earth
  • Mari­gold
  • Sun­flower
  • Iris
  • Corn­flower
Brand elements together: arched frames, the N clover monogram, Bring Luck and Homegrown Flower Studio submarks

Designed to bloom

The identity is designed to feel like stepping into Ash's world.

The clover mark pairs with a retro-inspired logotype, so the brand can be a full signature or a single lucky charm.

Typography borrows from vintage carnival posters, playful and full of character. Image frames echo hand-painted wagon signs. Submarks and phrases like Peace, Love & Flowers add flexibility and personality, building a layered system.

Warm earth tones meet floral oranges and sky blues in a palette both nostalgic and vibrant, a scheme lifted from Ash's garden and her personal style. The result is a celebration of the 70s and the joy of living colourfully.

A white t-shirt printed with Peace, Love & Flowers above the clover monogram
Business cards, one side a repeating retro flower pattern around the monogram, the other the studio's contact details
A bouquet wrapped in patterned paper and sealed with a clover sticker, beside a roll of the same paper and a business card
An open postal box of patterned tissue sealed with a clover sticker, with an Everlasting Wreath swing tag and a sunburst Peace, Love & Flowers tag alongside
Sow, Grow, Transform